It started with one avocado. The kind you slice up for toast and don't think about again. I kept the pit, stuck three toothpicks into it, balanced it on the rim of a glass of water, and set it on the windowsill.
For weeks, nothing happened. Then a crack. Then a root. Then, eventually, a stem. Then leaves. The whole thing took longer than I would have signed up for if anyone had told me up front, which is part of the point.
Patience, made visible
Most things we buy are the opposite of an avocado plant. Instant. Polished. Already finished. There's no waiting, no checking the windowsill in the morning to see if anything has changed.
Growing this one plant from a single pit reminded me of something simple: most of the things worth having don't show up fast. They show up slowly, over months, in a way you almost miss if you're not paying attention. By the time you realise it has happened, it has already happened.
That's the energy I wanted in the Avocado collection. Not the fruit as a fashion item, but the process of growing something from almost nothing.
The reward of nurturing
There's a specific kind of joy that comes from caring for something that doesn't owe you anything in return. The plant didn't say thank you. It didn't pay rent. It just kept growing because I kept showing up with water and a bit of attention.
I think that translates directly to other parts of life. To work you're proud of. To friendships that took years to mean something. To building a brand from a bedroom in Groningen with no roadmap. The avocado is just the most photogenic version of all of those.
The pieces
The collection has grown into a small series: Avocado, Avocado II, Avocado III, and Avocado IV. Each one is a different angle on the same idea, in colourways that range from the pit-on-water palette of cream and brown to the deep greens of a fully grown leaf.
Pick the one that feels like the stage you're in.
What this collection asks of you
Honestly, not much. Just a bit of patience with yourself. A willingness to count progress in months instead of days. A quiet belief that the thing you're nurturing, whatever it is, is going to be worth the wait.
The Avocado collection lives at /shop/avocado. Don't rush.
